Entrepreneur

6 Common Mistakes People Make When Starting a Business

Do yourself a favor and avoid these costly pitfalls.
Do-over duo: Brothers Rodney (left) and Miguel Nelson of Woolly Pocket. Source: Lance Shows

Like every startup entrepreneur, Rodney Nelson needed a great website. Woolly Pocket, the company he was building with his brother, Miguel, aimed to sell its cleverly designed, eco-friendly wall planters online. But there were problems.

"Our first site didn't follow the standard design protocol of a good website," remembers Nelson, who is also a business-management consultant in Phoenix. "It was difficult to navigate; customers had to scroll all the way to the bottom of the homepage and then to the next page to find 'buy it now.'"

The brothers moved on to another developer, but their second site didn't work well either, and they found it hard to get the tech team to respond quickly. "I think we paid under $7,000, but we had to redo it maybe six months later," Nelson says. "The second time it cost $15,000; we were happier with it, but we weren't ecstatic. Then we went to another company about a year later. We did three websites in one year. In the

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur4 min read
12 Ways to Make More Money Through LinkedIn
It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.
Entrepreneur8 min read
Greg Flynn Owns 1,245 Restaurants and Makes $2 Billion A Year. Here's How He Did It.
He bought his first Applebee's 20 years ago, and since then has redefined what's possible in the franchise industry. His philosophy: Be different, then go big.
Entrepreneur3 min read
Teen Entrepreneurs Learn to Embrace Failure. Can Adults?
Koby Wheeler has launched and crashed three businesses. But he’s not embarrassed by any of it. “It gives me more confidence,” he says, “because I have those experiences. I know to ask better questions, I know to trust my gut, and I have a more long-t