How a Marketing Firm Hit the Gamification Bull's-Eye
When sales are a game and customers are players, this Boston-based company wins big.
Talk about your tough customers. When Dailybreak Media founders Boris Revsin and Jared Stenquist set out in 2008 to monetize the college crowd through CampusLive, their first online venture, they quickly learned some hard truths about their target demo.
“They don’t click on banner
