How This App Is Making a Permanent Change in the Rental Industry

A Hollywood production company saves money -- and client relationships -- with an inventory-tracking app.
Damage control: Mikel Elliott of Quixote Studios in Hollywood. Source: Marc Royce

In 1995, Mikel Elliott, the son of a movie grip, purchased a motor home, fitted it with tables and makeup mirrors and started renting it out to photographers. That business became Hollywood’s Quixote Studios, which now owns a dozen soundstages and rents out more than

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