How This E-tailer Converts Site Visitors Into Customers
Bounce Exchange helps companies turn browsers into buyers
Before co-founding the online T-shirt and prints marketplace TeePublic in 2013, COO Adam Schwartz knew he’d have to solve a problem, one that had bedeviled every site he’d worked on before. “You’re only converting like 2 percent of your traffic into customers,” he says. “There’s a lot of meat left on the bone with the 98 percent of people
