Entrepreneur

How This Mattress Company Got the Attention of New York Jet Eric Decker

This is what happens when a direct-to-consumer luxury mattress maker and celebrity backers get into bed together.
Sweet dreams: Leesa mattress founder and CEO David Wolfe. Source: Adam Friedberg

In 2013, David Wolfe spotted a business opportunity. Nobody likes flopping down on 30 mattresses in a showroom, he figured. They just want an affordable, comfortable mattress. Wolfe suspected that if he scrapped the showroom and sold a single model, he could lower the price and sell directly to weary. To their frustration, they also had a competitor: Casper beat them to market with the same idea, nearly $2 million in seed financing and a lot of hype.

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