Fast Company

2 Fresh Troubles


Ells’s vision for Chipotle always prioritized fresh ingredients and preparation. “When I created Chipotle in 1993,” he has said, “I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants. Then serve the food quickly.” Walk into any Chipotle and you’ll see that model humming. As many as 16 employees will be staffing the line and kitchen. Customers queue up, sometimes hundreds per hour, and

You're reading a preview, sign up to read more.

More from Fast Company

Fast Company2 min read
Baseball’s Tech Revolution
Baseball has always been as much a science as it is a sport: A sportswriter introduced the box score in 1859, and 30 years ago the Padres’ Tony Gwynn pioneered video as a tool to improve his swing. Today, Major League Baseball’s commitment to technol
Fast Company1 min read
Google, By Design
The secret behind Google’s breakout hardware products is its year-old Design Lab. Here’s an exclusive look inside.
Fast Company4 min read
Reduce, Reuse, Refurbish
Thibaud Hug de Larauze COMPANY Back Market POSITION CEO PREVIOUS JOB Managing merchant inventories on eBay and other marketplaces PHONE MODEL iPhone 6 Society’s obsession with new gadgetry has wreaked havoc on the environment: Close to 50 millio