Fast Company

28 Martin Lotti

VICE PRESIDENT, GLOBAL CATEGORY CREATIVE DIRECTOR, NIKE
Nike creative director Lotti has developed soccer “boots” so light that athletes feel as if they’re playing barefoot.

For stretching Nike in new directions

In 2015, 18-year Nike veteran Martin Lotti introduced the company’s first-ever line of soccer cleats (or boots) made especially for women and created the sleek uniforms that the winning U.S. women’s soccer team wore at

You're reading a preview, sign up to read more.

More from Fast Company

Fast Company2 min read
14 For Fully Embracing Contract Workers At Microsoft
Four months after being promoted to general counsel last year, Dev Stahlkopf announced that Microsoft would require all its vendors to provide contract employees who do “substantial work”—from shuttle drivers to food-service workers to receptionists—
Fast Company1 min read
67 For Connecting Black Wealth To Tech
Tech investment firm Andreessen Horowitz announced a $16.5 million Cultural Leadership Fund last fall that’s spearheaded by partner Chris Lyons and features limited partners with unusually high profiles, including Shonda Rhimes, Chance the Rapper, Qu
Fast Company1 min read
02–04 For Serving Up An Assist To Women Athletes Everywhere
U.S. Soccer Women’s National Team co-captains Carli Lloyd, Alex Morgan, and Megan Rapinoe play by the same rules with the same ball on the same field as their male counterparts. Yet they brought home a combined $1,725,000 for winning the 2015 Women’s