The Myth of Low-Hanging Fruit
Why seemingly easy rewards take hard work
by Jason Fried
Aug 17, 2016
2 minutes
OBET YOU have muttered or heard from someone else in your office at least one of these suggestions:
“We’ve never had anyone in business development, so there must be a ton of low-hanging fruit she can go after with just a little bit of effort.”
“We’ve never done any social media outreach, so imagine how much new traffic”—low-hanging fruit—“we’ll get if
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