Inc.

no.228 A Couple Finds a Calling Through an Old Technology

Consumers haven’t stopped using phones to shop and buy, but sellers behave as though they have—missing valuable information. In 2011, Todd and Laure Fisher created CallTrackingMetrics, based in Severna Park, Maryland, to bridge an analytical gap between the analog and digital worlds.
HOLD THE PHONE The telephone may have lost its sex appeal, but Laure and Todd Fisher have found a way to teach the old technology some new tricks.

​Laure Fisher, Todd Fisher CallTrackingMetrics

​• Three-year growth 1,741.9% • 2015 revenue $5 MILLION

​TODD: I grew up watching my dad develop some of the original video playback software. Occasionally, I’d be playing a video game like SimCity, and he would hack it so I could have more game “money.” My brother is a software

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