Fast Company


“It’s creativity with technology,” says Facebook’s Sandberg of the company’s efforts to develop ad products that drive sales.

Facebook’s 1.8 billion users helped it generate more than $26 billion in 2016 revenue—with roughly 80% of it from mobile ads. But scale is only part of what’s driving that dazzling success: COO Sheryl Sandberg and her team have been relentlessly experimenting

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