Fast Company

06 | FACEBOOK FOR LAUNCHING THE RIGHT ADS AT THE RIGHT MOMENT3

“It’s creativity with technology,” says Facebook’s Sandberg of the company’s efforts to develop ad products that drive sales.

Facebook’s 1.8 billion users helped it generate more than $26 billion in 2016 revenue—with roughly 80% of it from mobile ads. But scale is only part of what’s driving that dazzling success: COO Sheryl Sandberg and her team have been relentlessly experimenting

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