Inc.

A NEW YORKER FINDS AN EDGE IN MILWAUKEE

ALEXA VON TOBEL On a startup’s budget, she says, you have to scrape by. Now she can “go out and get the best,” thanks to Northwestern Mutual’s deeper pockets.

SHE’S BLOND and speaks New York City fast, as befits a former trader at Morgan Stanley. He’s middle-aged, Midwestern, and trim, chooses his words carefully, and gives every indication of having stayed with his employer for decades—which he has.

In 2015, his company bought hers for a reported $250 million. Now, they practically finish each other’s sentences. The only thing that’s stopping

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