The Atlantic

A Tortured Love of Vitamin D

Why it may never be possible to recommend that everyone take a supplement—as much as people want to believe
Source: Bettmann / Getty

Before there was Vitaminwater, there was vitamin beer. In 1936, the Joseph Schlitz Brewing Company promised that its Sunshine Vitamin D Beer would “give you the vitamin D you need for year round vigorous health.” One ad explained: “Modern living; clothing; clouds and smoke; hours spent indoors—rob us of sunshine benefits.” So, proposing to overcome the evils of modernity with yet more modernity, everyone should “drink it each day for health.”

If someone asked why you were now drinking daily, well, it’s because of the clouds and the clothing.

Certainty of the benefits of vitamin D supplements has grown murkier in the ensuing century. Except for the promise that the beer can had a “scientific lining,” Schlitz’s claims were threadbare. All that was really known at the time was that this newly discovered

Вы читаете отрывок, зарегистрируйтесь, чтобы читать полное издание.

Другое от: The Atlantic

The Atlantic4 мин. чтения
What Novelists Can Learn From Playwrights
Editor’s Note: Read Brontez Purnell’s new short story, “Early Retirement.” “Early Retirement” is taken from Brontez Purnell’s forthcoming novel-in-stories, 100 Boyfriends (available on February 2). To mark the story’s publication in The Atlantic, Pu
The Atlantic7 мин. чтенияWorld
Joe Biden Has a Europe Problem
The new president has a daunting list of foreign-policy challenges. Among the biggest will be managing a longtime ally.
The Atlantic5 мин. чтенияPsychology
Stop Keeping Score
“How to Build a Life” is a column by Arthur Brooks, tackling questions of meaning and happiness. Starting today, the column will be published weekly on Thursday mornings. I am an inveterate scorekeeper. I can go back decades and find lists of goals I