Entrepreneur

Want Press for Your Business? Do It for the Right Reasons.

Don't make this common mistake.

Source: David Rinella

As we wrapped up this issue, I received an unusually personal note from a woman in Chicago. She and her boyfriend had overcome great setbacks; now she wants to help him build a restaurant, but they’re struggling. She hoped I’d run a story about them. “I felt I needed to reach out,” she explained, “because I worry at times that he may not be discovered or ever have a chance to fulfill his dream.”

Related: Here Is How to Impress the Press

I told her I

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