NPR

For Years, I've Been A Correspondent In China. This Month, I Became A Viral Star

A video of NPR Beijing correspondent Anthony Kuhn asking a question about a policy to expand the Beijing region got millions of views on Weibo, China's answer to Twitter. Here's why.
A video of NPR Beijing correspondent Anthony Kuhn asking a question about a policy to expand the Beijing region got 5 million views on Weibo, China's answer to Twitter. Source: CCTV

In Chinese, the back story to a movie or news item is called huaxu, or flower catkins. In other words, fluff.

That's the headline describing a video clip of me on Sina Weibo, China's answer to Twitter, and the country's main microblogging platform, with more than 500 million registered users.

The clip shows me asking a question at a government press conference on March 6. Less than a day after its posting, the clip had been viewed 5 million times.

Not bad for an admittedly wonky foreign correspondent, who couldn't make his own reporting go

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