NPR

'Mummy' Is Transgender: A New Commercial Is The Talk Of India

It's a story of an orphan. And her beloved "mummy" — who is a transgender woman. The ad from Vicks has become a viral sensation.
In their new ad, Vicks tells the story of an adopted girl and her mother figure, Gauri Sawant, a transgendered woman who was born a boy. Source: Screengrab by NPR/Vicks India

It's an ad for Vicks, maker of cold and cough remedies, produced for the Indian market. It's had 9 million views on YouTube so far. And it's launched a discussion on social media about the rights of transgender people.

The 3 1/2-minute commercial, released online on March 31, doesn't mention any products. Instead, it tells what is labeled as a "true story."

A girl in her teens, looking out a bus window, says she's on her

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