Inc.

Who Needs Design?

A manifesto for every founder contemplating whether to design now—or later

Design is an investment, not an expense. But it’s not uncommon to hear startups claim that they value design, but are going to wait to engage a design team later:

“We need design, but we just can’t afford it right now.”

“Maybe after we launch our MVP.”

“We’re waiting for our Series A.”

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
Freelancer or Full-Timer: Which Worker Is Ideal?
Contractors and freelancers can bring agility to any workplace. But when it comes to building your business, should you rely on such workers—or should you place your bet on full-time staffers? To find out, Inc. coaxed two sharp founders on opposite s
Inc.6 min read
A Company She’d Want To Work For
Air Force veteran Angie Lienert built her high-flying business around a great culture—after a chili dog changed her life.
Inc.4 min read
Don’t Break Up Big Tech
This spring, Amazon did something very un-Amazonish. Across many popular product categories, from batteries to baby food, the retail behemoth quietly discontinued aggressive promotions for its private-label brands, which compete with—and in truth ar