NPR

Activists On The Left Seek To Harness Spending As Part Of Their Anti-Trump Resistance

Boycotts are a powerful and familiar form of protest and now it seems "procotts" — when shoppers seek out products that help support their political beliefs — among anti-Trumpers are on the rise.
Women's shoes by the Ivanka Trump fashion brand sit for sale at a Manhattan retailer on June 1, 2017 in New York City. Ivanka Trump's fashion brand has faced calls for boycott from anti-Trump activists, while Trump supporters have called for boycotts on stores refusing to sell her products. / Spencer Platt / Getty Images

President Donald Trump may not have the most Twitter followers on the platform but he is probably the most powerful person in the world who is tweeting on a regular basis. (Look no further than the recent "covfefe" incident and the raging wildfire of memes it incited.)

And it is precisely the president's compulsion to tweet-vent/tweet-rage that Allyson Kapin is counting on as the best vehicle to keep Democrats and progressives engaged in the national anti-Trump movement — especially novice activists.

Kapin is the brains behind WeCanResist.It, a new app launched in late May that funds social justice organizations "whose issues are being targeted by Trump."

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