Fortune

ON MESSAGE, OFF TARGET

The world is eager to adopt startup-style business practices. But what if they’re wrong?

WHEN ENTERING an unfamiliar society, it is wise to learn the local customs, the unspoken rules, and the names of its heroes, villains, and gods.

The same rule applies to Startup Land. To an outsider, the world of venture-backed startups might feel impenetrable. But don’t despair: The Internet is littered with free

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