The Guardian

Facebook says all I want is babies and caviar. What else does it think it knows about me?

Every advertisement you see on the internet says something about you, gleaned from your online habits. You can find out what – and do something about it
Peter Dazeley / Getty Images

Why does Facebook keep pushing pregnancy tests on me? Who do they think I am?

Are you a woman in your mid-20s, perchance?

As a daily Facebook user at the peak of my fertility (well, I assume; its data-gathering hasn’t got that specific – yet), my feed is full of advertisements for Clearblue and its competitors. One called Natural Cycles appeared a few days ago because it sought to “reach women aged 18 to 45 who live, or have recently been, in the United Kingdom”. You might say it’s casting a wide net.

Advertising is one of those areas in which the internet, and Facebook in particular, wears its unsettling insights on its sleeve. Just about every ad you see online says something about you, your habits, interests and desires, as

Вы читаете отрывок, зарегистрируйтесь, чтобы читать полное издание.

Другое от: The Guardian

The Guardian10 мин. чтенияMedical
Michael Lewis: ‘We Were Incentivised To Have A Bad Pandemic Response’
An event as large and devastating as the Covid pandemic was always going to attract a rush of authors seeking to uncover the story behind the decade’s biggest story. Leading the pack – not for the first time – is Michael Lewis, the man with an unerri
The Guardian6 мин. чтенияMedical
The Premonition By Michael Lewis Review – A Pandemic Story
It is hard to think of a writer who has had more success than Michael Lewis at turning forbiddingly complex situations into propulsive nonfiction narratives. His first book, the semi-autobiographical Liar’s Poker, drew on his own experience as a bond
The Guardian3 мин. чтенияRegional & Ethnic
Dough To Go: Rome’s First Pizza Vending Machine Gets Mixed Reviews
Massimo Bucolo bravely dared to go where nobody else had gone before in order to take a slice of Italy’s competitive pizza market: a 24-hour vending machine that dishes out freshly baked pizza in three minutes. Located in a booth on Via Catania, clos