Business Today

Old and Shopping

Seniority provides products curated for senior citizens so that they do not have to depend on anybody

For 67 year old retired banker K.H. Krishna Murti and his 63 year old teacher wife Vidya Krishna Murti, life after retirement has been quite pleasant. "We are thoroughly enjoying life on our own," says the couple. One reason is the daily living aids they have bought from Seniority, the RPG Ventures company that sells products for senior citizens. "Its products have enhanced the quality of our lives. We need to look no further for assisted living aids and leisure accessories," says Vidya.

Till a few years ago, retirement spelt the end of active life. It meant moving in with children, often compromising on desires, even health, and being dependant on others for recreation. But things are different today. With more spending power, increase

You're reading a preview, sign up to read more.

More from Business Today

Business Today2 min read
Death Of A Coffee King
V. G. Siddhartha's apparent suicide and the purported suicide note sent shock waves through India's business circles, especially in Bengaluru from where he operated. It also left a surfeit of unanswered questions about the exact amount of debt he w
Business Today2 min read
Coaching Inc
Think of competitive examinations in India and the first thought that comes to mind is of students and parents seeking the right coaching courses. From Kota to Hyderabad and Delhi, Coaching Inc has spawned teaching hubs with factory style scale and t
Business Today2 min read
Invest Like A Pro
All that goes up must come down, and vice versa. This is how governments, economies, companies and financial markets work. Be it stock, debt, credit or property market, the upswing and the downturn always follow each other nay, one event 'causes' t