Bloomberg Businessweek

Interview Jeff Koons

The creator of some of the world’s priciest art talks about satisfying his public and how excitement affects value

Your recent collaboration with Louis Vuitton is going gangbusters.

When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it’s used to communicating to people through materialism.

As in, people who buy purses are materialistic?

When I say that I

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek5 min read
Instacart Doesn’t Want ‘No’ For an Answer
Dozens of workers say the company’s app hectors them to take on grocery deliveries that aren’t worth their time, and that it doesn’t stop there
Bloomberg Businessweek8 min read
Maitre D’ Undercover
From celebrity seating warfare to dogs sipping Champagne, there’s never a dull moment at Nobu, America’s most famous sushi joint
Bloomberg Businessweek2 min read
BW Talks
Since 2015, when HP split into Hewlett Packard Enterprise (networking and consulting) and HP Inc. (PCs and printers), Neri has helped define HPE’s scope, overseeing product development and key acquisitions. • Succeeded Meg Whitman as chief executive