Popular Science

A psychologist explains why those Facebook product ads are so darn compelling

Brands know exactly how to play into your mistrust of. . . brands.
online shopping

Stock imagery for Facebook ads and online shopping is so bad that this person clearly shopping on eBay was the best option. Also, if you zoom in, you can see that the card isn't a credit card, but rather a loyalty card for what seems to be a UK chain called Tortilla.

You probably want to own a mattress you’ve seen advertised on . Or maybe it’s not a mattress you crave, maybe it’s that reinvented bra. It’s the wool shoes. It’s the super soft modal undies. It’s whatever ad (or 20) you’ve been targeted with itself isn’t even relevant—it’s the strategy that gets you.

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