This Three-Country, Four-Night Asian Music Awards Show Is A K-Pop Promotion Machine

The Mnet Asian Music Awards aren't as catholic as its unabbreviated name suggests — rather, the show has evolved into a sort of Trojan horse for the K-pop genre across the continent.
Members of BTS attend 2017 Mnet Asian Music Awards at Asia World-Expo in Hong Kong. Source: VCG

The beats of the Mnet Asian Music Awards, known as MAMA, resemble American ceremonies such as the Grammy Awards — a program the former CEO of its namesake television network compared the event to. Despite its name, the event mostly celebrates the best acts from the K-pop industry over the last year, doling out common award-show honors such as "album of the year" and "artist of the year," with a few achievement awards mixed in (mostly reserved for artists from Asian countries that aren't South Korea), mostly in the service of helping to cement the central place of K-pop in the culture of the continent. A mix of online voting, expert opinion and sales measurement to determines the

Вы читаете отрывок, зарегистрируйтесь, чтобы читать полное издание.

Другое от: NPR

NPR2 мин. чтения
Coronavirus: South Korea Says COVID-19 Cases Doubled In 24 Hours
Many of the new cases are linked to a Christian sect in Daegu. A woman who attended services there is listed as having more than 1,000 contacts.
NPR2 мин. чтения
Alt.Latino Playlist: The Changing Seasons Of Life And Love
Hear a mélange of sounds and styles from across Latin America and the U.S., centered on the sentiment of loves lost and found in unlikely places.
NPR2 мин. чтения
Centuries-Old Law Against Cursing In Public Repealed By Virginia Legislators
"Profane swearing" has been illegal in the commonwealth since 1792. The repeal now awaits the governor's signature.