Entrepreneur

Should Entrepreneurs Write a Book to Become More Influential?

Founders often think they need to write a book to propel their personal brand -- but does it really make sense?
Source: Federico Gastaldi
Federico Gastaldi

There's a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it? 

Q: As an entrepreneur, is it important to write a book and become an influencer in order to take my business to the next level? -- Pete, Australia

let me clear best-seller. I’ve ghostwritten three other best-sellers, and my consulting company has marketed two books that both hit number one on the list. Books are my business, so I see how it’d be easy to expect me to recommend that route. 

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur2 min read
6 Ways to Launch a Business
What's the best way to tell the world that your company exists and is open for business? Six entrepreneurs share their strategies and stories.
Entrepreneur3 min read
Want to Build A Franchise Empire? Do It Brand By Brand.
Paul Flick wants to serve a homeowner's every need -- which is why his company Premium Service Brands is always expanding.
Entrepreneur5 min read
Lacrosse Star Paul Rabil: I'm 'Risking Everything' to Change the Sport
Many have tried to launch a new sports league. Few have succeeded. But that hasn't discouraged the star, who's trying to revolutionize his sport by competing against the league he once played for.