Everand Logo

Welcome to Everand!

  • NPR

    High-End London Restaurant Launches Uber-Style Pricing Model

    Bob Bob Ricard, the luxury London restaurant, is one of the first to try cutting 25 percent off menu prices during off-peak times to attract more budget-minded customers. And it seems to be working.
    by Samantha Raphelson Feb 06, 2018 2 minutes
    Bob Bob Ricard, the high-end London restaurant where every table has a Champagne call button, hasn't seen much change in the checks since it has been offering discounts during off-peak hours.

    If you've ever tried to catch an Uber on a rainy day during rush hour or after the ball drops on New Year's Eve, you're familiar with dynamic pricing. That's when the price of a ride costs more or less depending on the demand for drivers.

    The pricing strategy

    You’re reading a preview, subscribe to read more.

    More from NPR

    NPR2 min readAmerican Government
    With Federal Fraud Trial Looming, George Santos Drops Out Of New York House Race
    The scandal-plagued former Republican congressman, ousted from his House seat last year, abandoned his long-shot independent bid for Congress. But he suggested his political career may not be over.
    NPR4 min readAmerican Government
    Why Haven't Kansas And Alabama — Among Other Holdouts — Expanded Access To Medicaid?
    Only 10 states have not joined the federal program that expands Medicaid to people who are still in the "coverage gap" for health care
    NPR2 min readInternational Relations
    World Central Kitchen Workers Killed In Israeli Strikes Will Be Honored At Memorial
    The aid workers were killed April 1 when a succession of Israeli armed drones ripped through vehicles in their convoy as they left one of World Central Kitchen's warehouses on a food delivery mission.

    Related