Popular Science

Some people's brains make them hear color and taste sounds. Genetics may explain why.

Unraveling the real sixth sense.

A woman in front of a painting

What does that song taste like?

I remember the first time I was introduced to the concept of . I was in seventh grade, sitting in the dark, watching an educational video about the neuroscience of the phenomenon in lieu of our typical life science coursework. A British woman with appeared on screen to describe the way every name she’d ever spoken had a different taste. Many of the particulars of the documentary have faded in the decade since I last saw it, but I still recall the

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