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  • Business Today

    Social good

    Working towards a cause makes a lasting brand impression.
    by Sonal Khetarpal Mar 19, 2018 2 minutes

    Recently, Anand Mahindra's tweet about "collectively acquiring" the iconic music shop Rhythm House for "restoring it; turning it into a performance venue", sent Twitter fans into a frenzy. His tweet attracted around 14,068 likes and 4,002 retweets (and still counting); celebrities, such as politician Milind Deora,

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