Business Today

The Mice Factor

The meetings, incentives, conventions and exhibitions segment in the hospitality sector is growing fast in India, but still has a long way to go.

Events can be extremely daunting at the best of times. Last month, Big Bazaar's Chief of Experience Design, Anuradha Singh, was at her wits' end finalising a location for her company's annual event, Spark. Last year was a logistical nightmare in Kolkata, and this year Singh had only two choices to pick either Chennai or Pune for 900 odd store managers from across India to converge.

"We decided on Chennai, simply because it had the space to accommodate all our people," she says. "Over half were in ITC Grand Chola and the rest were in two other nearby hotels." Singh recalls that there was enough room for people to have a great time.

The combination

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