NPR

As Mexico Capitalizes On Her Image, Has Frida Kahlo Become Over-Commercialized?

While a judge ruled Mattel can't sell Frida Barbie dolls in Mexico, her image remains a huge marketing tool. As rights issues roil makers, some say Fridamania dishonors the anti-capitalist artist.
In Frida Kahlo's home town of Coyoacán, near Mexico City, the artist's image — modeled off of her own self-portraits — has become the ultimate marketing tool.

In a few short decades, Frida Kahlo has gone from mainly known as the wife of of prominent Mexican painter Diego Rivera to becoming a pop culture icon. These days, she has far surpassed her husband's fame. Converse, Forever 21 and Zara have sold shoes and clothes with Frida's image.

But it's not just the commercial giants: In her Mexico City neighborhood of Coyoacán, Fridamania is on full display. T-shirts,

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