NPR

Eric Church Gets Busted By His Record Label In New Video For 'Desperate Man'

For years, Church has wagered that rewarding the devotion of highly engaged fans will serve him better than country's promotional orthodoxy. In his new video, he takes the concept to its extreme.
Eric Church's new album, Desperate Man, comes out October 5. Source: John Peets

There's a scene in this just-released video for 's new song "Desperate Man," initially viewable only , where some ostensible feds come busting in to search the family home of Church's small-time hustler character. Only, the block lettering on the backs of their dark blue windbreakers doesn't spell out FBI but EMI, the shortened name of his record label. He's — manage to pull off the operation before they are apprehended, dropping cases of vinyl from a plane, smuggler-style. At the close of the video, directed by Reid Long and Church's longtime manager John Peets, the final text that flashes across the screen proclaims that this has been "an EMI Records Nashville Production."

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