SAG-AFTRA clashes with ad industry over rise in nonunion commercial production
by David Ng, Los Angeles Times
Sep 19, 2018
3 minutes
When the NBA made a commercial last month at the famous basketball courts at Venice Beach, the cast and crew encountered about 40 protesting members of SAG-AFTRA who were prepared to call foul on the nonunion shoot.
Guild members peacefully handed out leaflets and spoke with athletes and performers on the set. But since then, tensions between Hollywood's largest labor union and advertisers have escalated. The discord is being fueled by the boom in commercial production, especially for online and social media sites, coupled by the decision by a growing number of advertisers to
You’re reading a preview, subscribe to read more.
Start your free 30 days