TIME

Popularity on social media? Not cool

FOLLOWER COUNTS ON TWITTER HAVE BECOME A fashionable currency—something that prominently displays a person’s clout and even generates income for users with big enough numbers. Yet on Sept. 20, one of those “influencers” sent a tweet criticizing the popularity contest that such metrics create. “[We] should be able to participate in social media without having to show how many followers or likes we have,” wrote uber-celebrity Kanye West. “This has an

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