Apple Magazine

CAN TWITTER CHANGE ITS ‘CORE’ AND REMAIN TWITTER?

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After long resisting change, Twitter CEO Jack Dorsey wants to revamp the “core” of the service to fight rampant abuse and misinformation. But it’s not clear if changing that essence — how it rewards interactions and values popularity — would even work.

Though Dorsey was scant on details, what is certain is that the move will require huge investments for a company that doesn’t have the same resources that

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