Fast Company

A FASHIONABLE ENTRANCE

ON THE HEELS OF HIS COMPANY’S RECENT IPO, FARFETCH CEO JOSÉ NEVES TALKS ABOUT THE FUTURE OF FASHION, THE INDUSTRY’S PROBLEM WITH WASTE, AND THE UNEXPECTED BENEFITS OF A GLOBAL RECESSION.

IN SEPTEMBER, A DECADE AFTER HE BEGAN KNITTING TOGETHER an online marketplace for independent boutiques across the globe, Farfetch founder and CEO José Neves took the company public. It’s now worth more than $7 billion and encompasses the original platform (which sells items from more than 980 stores and brands), white-label e-commerce services for designers such as Thom Browne and Derek Lam, and even physical retail.

You launched Farfetch two weeks after Lehman Brothers collapsed in 2008. What was it like to debut a company that championed luxury fashion at such a moment?

Starting a company is already scary. Starting a company in the middle of a financial storm was terrifying. There was this fear of Armageddon in the [fashion] industry. And here we were trying to start a very ambitious project: to create a platform for boutiques and

You're reading a preview, sign up to read more.

More from Fast Company

Fast Company2 min read
36 For Seeing The Beauty In Truth
In an age when beauty standards have become wildly unrealistic, CVS Health—the country’s second-largest beauty retailer, with nearly 10,000 stores—is fighting back. Under CMO Norman de Greve, the company began assessing a year ago all the images in i
Fast Company1 min read
30 For Easing Podcast Listeners’ Pain Points
When Leah Culver started listening to the true-crime dramaSerial,it was because everyone was telling her to. (That, and she was training for a marathon.) But when she finished and began sifting through the glut of nearly 660,000 podcasts to find some
Fast Company2 min read
63 For Giving Athletes A New Edge
Most athletic wearables focus on heart rate, which can be helpful but conveys nothing about how your muscles are performing or how to adapt your workout. “You have more information about your phone, your computer, and your car than you do about your