Bloomberg Businessweek

A Different Conception Of Privacy

More than 100 million women monitor their cycles on their phones. Here come the ads

Sarah Martin, a Berlin-based aid worker who specializes in women’s issues, used to track her periods in the same paper planner where she wrote down her work appointments. Sometimes she’d also draw a little heart for the days she’d had sex. Nowadays she uses a smartphone app to track her cycle, because “the app feels more private and discreet,” she says, even though she realizes it’s probably not.

Martin is one of more than 100 million women around the world who each month use free menstruation-tracking apps with such names as Flo, Glow, Ovia, and Clue, and may want to

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek1 min readFashion & Beauty
The Original Sunblock
There’s no such thing as a neutral hat, or so the saying goes, and never are the sartorial stakes higher than in summer. Hot days demand a topper that blocks the sun without locking in the temperature. Enter Janessa Leoné, an English major-turned-des
Bloomberg Businessweek4 min read
Bentley’s Future Perfect
As it celebrates 100 years of making cars, the British automaker tries to overcome the trauma of the last few.
Bloomberg Businessweek4 min read
Pets Need to Calm Down, Too
Forecasters estimate that almost 10% of CBD could soon end up in products for Fido or Fluffy