The Gladiator returns
About 10 years ago, there was a consensus in North America that small and mid-size pick-ups were essentially dead. Demand in the segment had been steadily falling. Ford had already made plans to discontinue the Ranger, encouraging buyers to either get a Fiesta or try a full-size F-150. Across town, General Motors was in the process of axing its Chevy Colorado and GMC Canyon mid-size trucks, leaving Nissan and Toyota to essentially
