Bloomberg Businessweek

Nike Storms Onto Adidas’s Home Turf

The company’s Jordan brand is winning over European soccer fans

Using retired basketball star Michael Jordan to sell clothes to soccer fans may seem like a long shot, but it’s working for Nike Inc. The “Jordan X PSG” collection, which features hats, jerseys, and other Paris Saint-Germain soccer club paraphernalia, sold out swiftly after its September debut. In the quarter that ended on Nov. 30, Nike reported growing sales in Europe,

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