Bloomberg Businessweek

Dreams In a Bottle

DoTerra sells more than $1.5 billion in essential oils a year. Now it just wants to figure out how they work

“Snake oil.”

My husband, an orthopedic surgeon, scoffed as I rubbed a few drops of lavender extract onto my wrist from a $30 vial. I, too, am a skeptic of alternative medicine, but ahead of a trip to Japan, I was prepared to try anything to combat my typically terrible jet lag. The essential oils from DoTerra International had shown up in my Instagram feed as plant-based solutions for almost any modern discomfort.

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek3 min read
Cloudy With A Chance Of Big Macs
On an overcast Monday in May, I joined a group in a parking lot behind a San Diego McDonald’s to witness the future of food delivery. In the center of a large area cordoned off with yellow crime-scene tape sat a 4-foot-long, six-armed AR200 drone wit
Bloomberg Businessweek5 min readFashion & Beauty
Stitch Fix: In Data We Trust
An online retailer and styling service uses algorithms to remove bias in its clothing selections
Bloomberg Businessweek5 min readPolitics
The Trustbusters
Their Yalta moment took place, appropriately enough, at an invitation-only meeting of the world’s top antitrust enforcers in mid-May. As attendees at the conference in Cartagena, Colombia, debated competition policy in a digital economy, Makan Delrah