Inc.

NO HEELS ALLOWED

Bitter experience taught the co-founders of Bombas what they needed to know about building a beloved company.
INSIDE THE HIVE Bombas (from the Latin word for “bumblebee”) occupies a historic building in New York City’s Flatiron neighborhood. But the company outgrew the space in two years. It’s moving to a nearby location in the fall.

When Bombas co-founders David Heath and Randy Goldberg first worked together, at another startup, they got a lesson in how not to run a company. As employees, they always felt there was a lack of transparency. Policies, procedures, and organizational structure were not explained to them. The financials were a mystery. The health care plan was so unhealthy that Heath had to use vacation time to have surgery after he broke his leg.

When they decided to start a business together, “Randy and I said,

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