India Today

Digital videos need a certain narrative: Sunita Rajan

Adapting the format to suit the screen and audience and creating content that consumers wants are key ingredients of a great story.

In India, half the population is below 25, and they are young, curious intellectuals with a higher learning aspiration. These individuals are the real consumers of digital and video content that is being generated across the country. With a dynamic shift happening in the creation of

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