Entrepreneur

12 Ways to Make More Money Through LinkedIn

It's not enough to just complete your profile. To really stand out, you must understand how LinkedIn works -- and whom it rewards. Ted Prodromou, author of the book Ultimate Guide to LinkedIn for Business, explains how.
Source: yuoak | Getty Images
yuoak | Getty Images

With approximately 610 million members and growing, LinkedIn is the world’s largest business-oriented search engine. But most LinkedIn members see it as nothing more than a place to post their online résumé. According to the company, only 40 percent of members log in more than once a month. The other 60 percent, apparently, hope that others will simply find their résumés among the digital pile.

But the truth is, that’s not how LinkedIn works. To really gain value on the platform, you need to provide value to it in exchange. For example, having a complete profile -- we’re talking info on

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