Kiplinger

Investing with a Conscience: The Rise of ESG and What Really Matters to Investors

Socially responsible investing has really blossomed in the past few years. What used to be viewed as a niche investment philosophy is now firmly planted in the mainstream, with everyday consumers using their dollars to support companies that align with their personal values around sustainability and social progressiveness.

But beyond the day-to-day choices, like what stores to frequent and what products to purchase, consumers are turning to environmental, social and governance (ESG) standards to help inform their investment decisions. In a * by Allianz Life, nearly 80% of people said they "love the idea of investing in

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