Apple is poised to lose iPhone users if it keeps ignoring the middle

We’ve been hearing for months that longtime customers are souring on the iPhone upgrade cycle, and now there may be some evidence to back that up. According to a study conducted by BankMyCell of some 38,000 people, iPhone owners are 15 percent less loyal to their handset than they were last year, with 73 percent of responders claiming that they were sticking with Apple. Those are still strong numbers, but it’s the lowest retention rate since the company started tracking in 2011.

You can quibble with BankMyCell’s methodology all you want, but the numbers are significant. According to its tally, 24.5

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