For her new album, 'Lover,' Taylor Swift has embraced streaming. But is it too late?

For more than a decade, Taylor Swift's record sales have been about as close to a sure thing as exists in the rarely settled music industry.

When the singer's most recent album, "Reputation," came out in 2017, it sold more than 1.2 million copies in its first week - her fourth record in a row to go platinum essentially upon release. (That's more than any other artist has ever scored.)

But what's a reliable seller to do in a market where nobody's actually buying? That's the question Swift faces ahead of Friday's release of "Lover," her seventh studio album and the first