The New Bubble

One of the floors of GoWork's co working facility in Gurgaon's Udyog Vihar has sleeping pods private rooms with air conditioners, televisions, music systems, and lockers inside. A 'frustration zone' is in the works too.

"Millennials take too much stress. We have created a room where they can come and break stuff," says Sudeep Singh, CEO of the company that started two years ago. Users can wield a sledgehammer to smash old computers and mobiles. "I am thinking of getting old cars," he grins and says. "We also offer a gym, a yoga studio, a cafe and a bar. We have a full time licence for running a bar."

GoWork started with the idea of creating a culture of walk to work, and staying and working in the same place. The company operates two large facilities in the Gurgaon location. One can seat 8,000 people and the second has a capacity of 5,000. "The concept of shared economy is growing across the globe. Today, millennials prefer Uber over cars and Oyo and Airbnb over hotels. This is a big cultural change. My idea is to play on it," says Singh.

There is another reason why co working operators are rushing to offer facilities of all sorts. It is difficult to differentiate between the players and every extra bit counts. Co