Bloomberg Businessweek

Cut the Script. Bring On the Feathers

• To battle streaming giants, broadcasters in Europe are turning to live shows and reality TV

As Netflix, Amazon, and Apple steal viewers from traditional TV, one German broadcaster is fighting back—with a green-suited grasshopper, a rainbow-hued cockatoo, and a fuzzy pink monster with shimmering wings. The creatures appear in The Masked Singer , a mashup of game show and talent competition that ProSiebenSat.1 Media SE aired live on Thursday nights this summer. B-list and C-list celebrities don outlandish disguises

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