NPR

How 75,000 Abandoned Cabbages Inspired A Huge Online Forum For Farmers In Africa

In Kenya, a tech worker-turned-farmer almost threw in the trowel. Now, he helps other farmers share tips and support.
Noah Nasiali-Kadima, foreground, takes a selfie with members of the Africa Farmers Group during a tour of a member's farm in Machakos County, Kenya.

Making lemonade out of life's lemons is one thing. But what could Kenyan IT consultant-turned-farmer Noah Nasiali-Kadima do with the 75,000 fresh cabbages he had been stuck with?

That was the dilemma he faced in 2016, when the buyer with whom he had a contract simply walked out on him, refusing to pay and leaving him with six acres of ripe cabbages that had cost most of his savings to produce.

He was uncertain how to proceed, to whom he could turn for help or whether to give up altogether. So he came up with a different idea: That year, he started a Facebook group so that he and other farmers — including new ones like himself, and experienced farm veterans — could discuss and come up with solutions to problems just like this.

The now has 138,000 onlinemembers in In recognition of his work, in September 2018, Facebook awarded him $1 million as part of its Facebook Community Leadership Program.

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