Fast Company

FOUNDERS KEEPER

HOW ONE OF APPLE’S STORIED AD GURUS HELPS COMPANIES FIND THEIR VOICE

Jacobi Anstruther-Gough-Calthorpe has big ambitions for Iris, his two-year-old audio-technology startup. Iris has developed software that makes sound more immersive—ideal for streaming services and smartphones. But Anstruther-Gough-Calthorpe also wants to be in the burgeoning wellness space, plugging his tech into meditation apps and other health products.

A decade ago, a well-financed young company such as Iris—investors include Queen drummer Roger Taylor and independent music label Concord—might have tried to serve

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