Bloomberg Businessweek

Why Is It So Hard To Design a Watch Bracelet?

Swiss innovation makes a complex component look deceptively simple

For their new Streamliner collection of timepieces, leaders at the Swiss watchmaker H. Moser & Cie. wanted to create everything from scratch: the mechanism, the case, the dial, everything. So where did they start?

The bracelet.

The humble wristband might seem like the least glamorous part of a watch, but it can be the most difficult to craft. And it’s key to

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