Caravan World


As humans, we’re attracted to glossy objects. Whether it’s a magazine cover, iPhone or laptop, the same principle applies.

Researchers in Belgium have shown that our preference for shiny things is deep-rooted and hard to dislodge. Apparently it’s because glossiness is associated in our primitive minds with water — a substance that we subconsciously associate with survival. The Belgian research showed that, if you present children under 18 months old with a glossy object, most will lick it ( Journal of Consumer Psychology).

And while it’s unlikely that many adults let loose in a car showroom will need to have their tongues

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